Global technology firm Xperi has outlined its vision to revolutionise India’s radio broadcasting industry through its HD Radio technology. With a proven track record in North America, the company is now positioning this digital broadcast standard as a key solution for the country’s fast-evolving audio landscape.
How Does HD Radio Work
At a press briefing in New Delhi, Xperi emphasised how HD Radio can significantly enhance spectrum efficiency by allowing broadcasters to transmit up to four channels on a single FM frequency. For instance, a station operating at 98.3 FM could simultaneously broadcast 98.3 HD1, HD2, and HD3 alongside the current analogue feed, offering greater content variety without requiring additional bandwidth.
In addition to spectrum optimisation, HD Radio also delivers superior sound quality free of static and distortion. Listeners benefit from a richer audio experience, while broadcasters gain the ability to include visual elements like album art, song information, and branding. Perhaps most importantly, the system supports emergency alert capabilities across all HD-enabled devices—including phones, TVs, and car infotainment systems—ensuring uninterrupted access to critical information during disasters such as floods or network outages.
Radio Audience Is Huge
India’s large and active radio audience makes it an ideal market for this transition. According to industry data, FM radio reaches over 98% of the population via All India Radio, with 388 private stations also broadcasting across the country. With more than 80% of Indians tuning in regularly, Xperi sees HD Radio as an important step in upgrading the nation’s digital infrastructure, without alienating current users. Thanks to its simulcast technology, existing analogue radios can continue receiving current broadcasts, while new devices gradually introduce enhanced features.
Energy efficiency is another key advantage. HD Radio uses nearly one-tenth the power of analogue FM broadcasting, aligning with India’s focus on reducing energy consumption.
As part of its local strategy, Xperi has partnered with Indian developers to create devices with HD Radio capability. Products include a smartphone built with native HD Radio and Bluetooth speakers developed in collaboration with CDAC Noida under MeitY. Global carmakers such as Hyundai, Toyota, and Mercedes have already integrated HD Radio into their vehicles, with more likely to follow.
“India is a priority market for us,” said Ted Laverty, Vice President of Global Standards at Xperi. “With strong R&D operations in Bangalore and local partnerships, we’re ready to help India take its next big step in radio broadcasting.”
