Samsung has launched a new round of light-hearted promotional content focused on the slim and lightweight build of its latest flagship, the Samsung Galaxy S25 Edge. With a frame measuring just 5.8mm thick, the device stands out as one of the thinnest smartphones currently available. These videos serve not only as product showcases but also as gentle digs at rival Apple, particularly its iPhone 16 Pro.
Highlighting Weight and Build: A Balloon Experiment
The first video, posted by Samsung Korea on Instagram, sets the Galaxy S25 Edge and the Apple iPhone 16 Pro against each other in a whimsical test involving helium balloons. Both phones are lifted into the air by 61 balloons. As balloons are popped one at a time, the iPhone 16 Pro eventually sinks to the ground. In contrast, the Galaxy S25 Edge manages to remain airborne, even after losing an extra balloon — a playful demonstration of its significantly lighter 163 grams weight, compared to the iPhone’s 199 grams.
The test is a direct visual metaphor emphasizing the ultra-thin and lightweight design of the Galaxy S25 Edge, which Samsung claims as a clear advantage over its competitor.
Conveyor Belt Test Highlights Slimness
In a second short video, Samsung presents a “Conveyor Belt Challenge” designed to visually underline the phone’s thin profile. The two smartphones are placed on parallel belts that approach narrowing gaps. The iPhone 16 Pro is unable to pass through an 8mm space, while the Galaxy S25 Edge effortlessly slides through a 5.8mm opening — precisely matching its actual thickness.
These videos appear to be carefully crafted to promote the Galaxy S25 Edge’s streamlined body while drawing attention to the iPhone’s bulkier form factor without directly criticizing Apple.
Design Trade-offs and Technical Specs
Despite the spotlight on its sleek form, the Galaxy S25 Edge does come with a few compromises that are part of the cost of being ultra-slim. The device is equipped with a 3,900mAh battery, which is smaller than that found in the standard Galaxy S25. Moreover, it lacks a telephoto lens, a feature many flagship users might expect.
Charging speed also sees a downgrade, with support capped at 25W wired charging, in contrast to the 45W seen in other Samsung models. However, these limitations are balanced by other high-end features. The phone boasts a 200MP main camera, a sharp QHD+ display, and is protected with Gorilla Armor Ceramic 2, enhancing screen durability.
Apple’s Response May Be on the Horizon
While Samsung currently leads the conversation around ultra-thin smartphones, this dominance may not last indefinitely. Rumors suggest that Apple is working on an even slimmer device, the iPhone 17 Air, expected to arrive later in 2025. Reports indicate this new model may have a body measuring approximately 5.5mm, potentially undercutting the Galaxy S25 Edge on thickness.
Until then, Samsung appears keen to enjoy its moment, taking subtle jabs while promoting the elegance and engineering of its latest release. The promotional videos have added an entertaining twist to the brand’s marketing narrative, encouraging users to consider weight and thickness as defining features of a premium smartphone experience.
