In a significant leap for global commerce and artificial intelligence, Glance—a consumer tech company backed by Google—has unveiled Glance AI, a next-generation, AI-native commerce platform. Unlike traditional e-commerce models based on browsing and search, Glance AI introduces a new era of inspiration-led shopping, allowing users to discover hyper-personalised styles and products through advanced visual and predictive AI.
Glance AI is available worldwide starting today on both the Google Play Store and Apple App Store.
It now comes with deeper integrations coming soon for Android smartphone makers and telecom providers. While the initial rollout focuses on fashion, the company plans to expand into categories like beauty, accessories, and travel later this year, positioning Glance AI as a holistic lifestyle commerce solution.
At the heart of Glance AI is a simple and intuitive experience: users upload a selfie or image, and the platform instantly generates AI-curated stylised looks tailored to their unique appearance and preferences. These real-time renderings are powered by a proprietary AI-native commerce engine that uses advanced diffusion models, personalisation engines, and a live commerce layer to map the user’s visual experience to actual, shoppable products. Over 400 global brands are already integrated, enabling users to complete purchases instantly, with full control over their data and privacy.
Glance AI isn’t just an app
It represents a new breed of consumer behaviour. The platform introduces the concept of the “AI consumer,” someone who expects technology to not only understand their taste but anticipate it—sparking interest even before they know what they want. This marks a transformative shift in how people discover and engage with products.
According to Naveen Tewari, Founder & CEO of InMobi & Glance, “The internet is being rewritten—from curated feeds to AI-generated realities. Glance AI is our boldest technological initiative yet, setting the stage for a new kind of commerce built around intelligent, autonomous agents rather than search bars.”
The platform’s deep tech stack is built on three powerful layers:
- A Commerce Intelligence Model, trained on decades of commerce data to understand emerging trends and user behavior.
- A GenAI Experience Model, which creates hyper-realistic visualizations based on factors like gender, body type, skin tone, and style.
- A Transaction Journey Model, which predicts user intent and pairs visuals with the best product matches from global inventories.
Glance AI also integrates with cutting-edge platforms such as Google Gemini and Imagen on Vertex AI to deliver rich, lifelike experiences. Early trials in the U.S. show promising engagement: over 1.5 million users, 40 million style generations, and 50% of users sharing or downloading their personalized looks—solidifying Glance AI as a trailblazer in AI commerce.